In our new podcast episode, Patrick Klingberg shares valuable insights and tips on the topic of online marketing.
Companies presented their remote control models at the Spielwarenmesse. An overview of new RC products by technology journalist Peter Pernsteiner.
The small and sophisticated game publishers presented their new games at this year’s Spielwarenmesse in Nuremberg. An overview by Peter Neugebauer.
Alina Pförtner turned her childhood dream into a business model: magical events that feature princesses and superheroes.
Sustainability has become an important factor in sales pitches. Successful toy retailers are advising on products’ origins and recyclability.
Three steps to help retailers and manufacturers retain customers.
The technology journalist Peter Pernsteiner interviewed Märklin's managing director Florian Sieber to find out how the company has been doing over the…
Model vehicles rely on strong car brands. Jörg Thilow from the Porsche Museum in an interview about the fascination of model sportscars.
At the bio!TOY conference the industry met to discuss how to make toys more sustainable. A report by Sharon Keilthy, an eco-activist from Ireland.
Schedule of events relevant for the toy industry in April 2023.
In a foray through new products on the model railway and accessories market, Peter Pernsteiner presents the highlights from the Spielwarenmesse 2023.
We clarified many interesting questions regarding the licensing business directly with Stefan Bühler from Funko at the Spielwarenmesse 2023.