Social media is the direct channel to customers. An overview of which social media channel a company uses
What makes up the Kidults target group? Philippe Guinaudeau answers this question during the presentation of the international Kidults study.
With its Board Game Criticism Day, the Spiel des Jahres association offers media professionals a programme of top-class advanced training every year.
The fascination of artificial intelligence: Christian Krömer talks about his personal field test with the new technology in his presentation.
Countless motorised toys could be operated wirelessly at the Spielwarenmesse 2024. This report summarises the highlights.
Overview of relevant highlight events for the toy industry in April 2024.
How does the SME retail sector benefit from the hype about AI? Marilyn Repp shows practical examples in her Spielwarenmesse presentation.
The world needs notes. And a sustainable world needs sustainable notebooks.
Funko Pops! are geeky. Collecting them is addictive. Funko is fuelling demand among kids and kidults with fresh ideas and ever new licences.
Building sets and construction toys sparked great interest at the 2024 Spielwarenmesse. Peter Pernsteiner tracked down the latest products.
In her presentation, Sharon Keilthy provides useful knowledge about the topic of sustainability and the measures that can be derived from it.
Licensing expert Ute Stauss has been appointed Managing Director of Licensing International Germany - an interview with Stauss and Maura Regan.
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