School Articles, Stationery, Creative Design

School supplies, stationery, and creative crafting play a crucial role in the toy industry. These products expand the range of offerings in toy stores and provide year-round sales opportunities. School backpacks, pens, and craft materials are essential not only for school use but also for encouraging creative and playful activities. This synergy enhances the appeal and versatility of toy stores, attracting a broader customer base.

The Spielwarenmesse is therefore not only of great importance for traditional toys but also for the areas of creative design, crafting, stationery, and gift items. The variety of products offered provides additional purchase incentives, as they not only complement the traditional toy assortment but also create new opportunities for retailers to expand their product range. Creative design and crafting offer innovative approaches to engage customers and foster children's creative development. Overall, the assortment supports the development of new market trends and meets the growing demand for unique and personalized product solutions.

The product group at a glance

• 84 exhibitors from 27 countries on an exhibition area of 4,600 m²
• Attractive, central location adjacent to the product groups "Lifestyle" and "Technical Toys, Educational Toys, Action Toys".
• Diverse product range from school bags and back-to-school articles to licensed products, creative sets, painting, craft and writing materials

What our participants are saying

These and many other brands were at Spielwarenmesse 2025

Products

In this product group you will find amongst other things

• School Articles, Stationery
  School bags; backpacks and accessories; school bags; drinking bottles, lunch boxes; exercise books, pads; folders, binders, organizers; writing utensils; drawing materials, paints; compasses, drawing utensils, sharpeners; labels, foils, stickers; other stationery, trend articles
• Creative Design
  Craft supplies and accessories, creative sets, painting and art supplies; modeling, adhesives, creative techniques; handicrafts, textile design; craft tools; wax products; gift ribbons, wrapping paper and bags
• Licensed articles, sustainable products and products for people with special needs complete the product portfolio.

Visitor groups

• Toy shops, craft stores
• Stationery trade, gift shops and promotional items trade
• Drugstores, supermarkets, department stores
• Mail order business, online shops
• Nursery and school outfitters
• Licensors, licence agencies

Target group – How is the market?

School supplies and craft products are enjoying great popularity due to seasonal peaks and current trends such as DIY, creativity, and sustainability. These developments provide manufacturers with an excellent opportunity to develop innovative and sustainable solutions that meet the growing demands of consumers. The Spielwarenmesse allows exhibitors to showcase their products to an international audience and open up new business opportunities.

For retailers, the product group "School Supplies, Stationery, and Creative Design" represents a valuable addition to their assortment. Through a comprehensive product range, they can not only cover the entire developmental phase of a child but also create additional purchase incentives. The fair offers an ideal opportunity to find new business partners and benefit from a wide range of current trends.