In Asia, anime has developed from a niche culture into a major trend – far beyond toys. Insights by Jane Wong (editor of TOY INDUSTRY).
Anime and manga toys are filling store shelves worldwide with action figures and kawaii plush. Find out more about the ToyTrend 2025: Anime & Friends.
It all began at SPIEL ESSEN: by offering challenging expert games, Frank Heeren created a target market of his own with Feuerland.
Overview of relevant highlight events for the toy industry in October 2024.
Discover exciting new products and insider information about SPIEL Essen with Carol Rapp in our podcast!
Every publisher has games they cherish and cultivate. The editorial teams spur on their successful titles by issuing game expansions and variants.
Learn how toy companies expand into international markets and maximize revenues through export sales.
How businesses can target exactly the right audience by collaborating with authentic influencers.
Discovered at the 2023 International Game Inventors Convention in Nuremberg: APEX Ideenschmiede creates innovative board games, now also for digital…
Get seven tips for a creative trade fair presentation that will appeal to visitors at an emotional level and ensure long-term success.
Britta Sieper and Marc K. Thiel are leading PUKY into the future, promoting new approaches in brand communication and positioning.
75 years of PUKY: a German success story about children’s bicycles that redefine mobility time and time again
