Spirit of Play

The toy industry anticipates what awaits it in 2023. Toy expert Richard Gottlieb gives an outlook on the year 2023.

The Trend "Brands for Fans" offers entertainment for both big and small.

The Trend “MetaToys” is designed to bring children closer to the metaverse and explain it.

The Trend "Discover!" is designed to bring children closer to the unknown and explain it.

A sneak preview of the new products some game publishers promises innovations regarding topics and game ideas.

Heinz Lehmann from Hanover ensures its high-street toy shop keeps going with some unusual marketing brainwaves

The TrendCommittee has identified the ToyTrends 2023 that will be big at the Spielwarenmesse and in the toy market. An overview.

The Bauhaus style is still interesting for the design of toys, reports Ines Frömelt, HABA designer in an interview.

Light, camera, action! Licensed products from the world of films and TV, especially ones that are true to  the original, are more popular than ever.

Quirky word and image combinations, called memes, are an Internet phenomenon. When companies get the humour right, they can go viral online.

When two or more well-known brands enter into a collaboration to establish a new joint product, it's called co-branding.

PIKO Spielwaren GmbH celebrates its 30^th anniversary. Tech journalist Peter Pernsteiner reports about the challenges in the past and the present.