Spirit of Play

Hans-Joachim Simon is a pioneer in the “Don’t replace it – repair it!” movement with his business model “Fix it, dad! Toy repairs”.

Founded in 2020, the Fair Toys Organisation (FTO) is developing an international seal for toys that aims to create transparency about social and…

The Nuremberg Toy Museum becomes an emotional world museum, showcasing how toys make the world and the 17 UN goals tangible in the remodeled foyer.

Customer retention today: Businesses are shaping their omnichannel offer to match their customers' wishes to perfection.
 

The purist style, the pursuit of perfection and the will to design pure form, all of which is what the Bauhaus represents, lives on in toy design…

Detailed models used for play and educational purposes and collected by enthusiasts illustrate the work of the emergency services and fire brigade.

Toys outlast children’s interest in playing with them. Certain concepts are ensuring a sustainable second life for toys.

Class packs teach children about science in a vivid and playful way. See what's out there.

Nick Sohnemann, innovation expert and founder of the global trend research company Future Candy, gives us some insights into his work and the future.

The Bauhaus will be 100 years old this year. It has shaped the lifestyle and tastes of generations around the world like no other style. 

Which elements of a game facilitate gamification? Nuremberg Tech´s EMPAMOS research group explored this question.