What remains when rebellion becomes merch? The third episode of our podcast offers plenty of explosive material.
Lisa Lan Anja demonstrates how companies in the toy industry can strategically increase their reach and brand presence through social media.
Games are at home in bookshops and generate additional sales. The Hentschel bookshop even organises games evenings.
Frank Rehme shows how new technologies and store concepts from New York are transforming retail and the shopping experience.
The AIJU study for the ECO TOY PACK initiative finds out what consumers really care about when it comes to sustainable toy packaging.
Daniel Pflieger uses gamification to create engaging brand experiences.
Trains continue to be a popular toy for all age groups. Peter Pernsteiner took a look at this miniature world at Spielwarenmesse 2025.
With a focus on a often overlooked target group, Carol Rapp and Robin de Cleur show the potential that lies in game-loving adults.
Full steam ahead into the 2nd episode of our new Spielwarenmesse Podcast!
The most important dates for toy professionals worldwide. Save these events for April 2025.
Dennis Book explains how Thalia uses creative shop concepts and an omnichannel strategy to transform shopping into a special leisure experience.
Knowledge made simple: with WAS IST WAS, publisher Tessloff Verlag created a staple of the children’s book market that has been delighting readers.