Spirit of Play

Countless motorised toys could be operated wirelessly at the Spielwarenmesse 2024. This report summarises the highlights.

Overview of relevant highlight events for the toy industry in April 2024.

How does the SME retail sector benefit from the hype about AI? Marilyn Repp shows practical examples in her Spielwarenmesse presentation.

The world needs notes. And a sustainable world needs sustainable notebooks. 

Funko Pops! are geeky. Collecting them is addictive. Funko is fuelling demand among kids and kidults with fresh ideas and ever new licences.

Building sets and construction toys sparked great interest at the 2024 Spielwarenmesse. Peter Pernsteiner tracked down the latest products.

In her presentation, Sharon Keilthy provides useful knowledge about the topic of sustainability and the measures that can be derived from it.

Licensing expert Ute Stauss has been appointed Managing Director of Licensing International Germany - an interview with Stauss and Maura Regan.

In our new podcast episode, Anne Polsak and Toan Nguyen present their new study about kidults.

In his presentation, Toan Nguyen explains why it is better to focus on style groups rather than target groups for Kidults.

Miniatur Wunderland on a scale of 1:87 can now be experienced in many cinemas. Technology journalist Peter Pernsteiner is thrilled with the movie.

Ankersteine first came onto the market in 1884. Today, the oldest system toy in the world is reinventing itself once again.