Next Spielwarenmesse: 2 – 6 FEBRUARY 2027

The world's largest trade fair for toys - Be there!

Register as exhibitor now!

Next Spielwarenmesse: 2 – 6 FEBRUARY 2027

The world's largest trade fair for toys - Be there!

Register as exhibitor now!

Welcome to the heart of the toy industry

Experience the Spirit of Play in Nuremberg from 2 – 6 Feb 2027

Spielwarenmesse TV

Spielwarenmesse TV offers videos about the Spielwarenmesse. Here you will find exclusive interviews with experts, exciting insights into the latest toy trends, reports from the fair and background information on innovations and industry topics. Whether new products, highlights or industry voices - the hosts Rob and Jenny ask the questions.

Spielwarenmesse Program

Fair profile

Tickets

Be part of it when the industry comes together from Tuesday to Saturday, 27 – 31 January 2026!

Product groups

Header_Produktgruppen

Site & Halls

Exhibitors 2026

Our focus topics

Plan your stay

Information for Exhibitionist

Here you will always find all the important information you need to optimally prepare and successfully organise your trade fair participation. All content is constantly updated and expanded by us.

Frequently Asked Questions

All news at a glance

365 days a year topics, trends and insights from the world of play in the toy magazine.

To the overview

Cute economy – Kidults go gaga over blind boxes

Kidults love blind box collectible figures. Ratna Sita Handayani from Euromonitor International analyzes the opportunities of the cute economy.

Event tips for March 2026

The most important dates for toy professionals worldwide. Save these events.

Extra Time: What Really Happened at the Fair...

Marco and Selina look back on the 75th Spielwarenmesse and throw in two bonus episodes.

Growth 2030: What are the upcoming developments and trends in the toy industry?

Theresa Schleicher highlighted at the Toy Business Forum how companies can respond to developments in the toy industry.

75th Anniversary

What makes Nuremberg stand out in the world

Trade fairs attract people to the city; their history lends them authenticity. A conversation with tourism manager Yvonne Coulin.

Imperial Castle Nuremberg ©Uwe Niklas