Author

John Baulch

John Baulch has over 40 years’ experience of working in the UK toy trade press. In June 2011 he launched his own toy trade magazine, Toy World, which has established itself as the leading UK toy magazine. It is renowned for having its finger on the pulse of the vibrant, fast-moving toy industry which John comments in his popular weekly The Baulch blog, at the Toy World website every Friday. Toy World is the UK Licensing Media partner of the Spielwarenmesse®.