View of Hall 3A at the Spielwarenmesse toy fair, featuring numerous exhibition stands and visitors. The well-lit trade show hall showcases a variety of exhibitors presenting toys and educational products. Visitors walk through the aisles, explore new products, and engage with exhibitors. Colorful banners, modern stand designs, and decorative lighting elements create a vibrant and dynamic atmosphere

Become an exhibitor at Spielwarenmesse 2026 now

Use the biggest B2B platform in the toy industry for your growth!

From Tuesday, 27 January to Saturday, 31 January 2026, industry leaders, decision-makers and retailers will meet at Spielwarenmesse in Nuremberg. As an exhibitor, you can make valuable contacts, expand your network and tap into new markets. Place your brand where the future of the toy industry is being shaped!
 

Participation fees

Floor space prices (net floor space, without walls and stand equipment)

Stand prices

AUMA fee

As a trade fair organizer, we are obliged to collect the AUMA fee of € 0.60 / m² from exhibitors. This amount is paid directly to the Association of the German Trade Fair Industry (AUMA).

Waste disposal

Exhibitors are responsible for the waste generated during set-up and dismantling. This is covered by the waste disposal fee. This amounts to € 5.95 net per m² of stand space. For stand areas larger than 300 m², the waste disposal fee is € 5.95 net per m² for the first 300 m² and € 3.60 net per m² for all further square metres.

Medienpaket

The media package totalling 750 € is obligatory for all Spielwarenmesse exhibitors. It includes a range of services to help you promote your participation and increase your visibility. See all services of the media package at a glance.

Registration fee

The registration fee is 400 € and is deducted in full from the exhibiting fee on approval. In case of non-admission, the registration fee will be refunded.

Stand construction

As an exhibitor, you have the opportunity to build your own individual stand. You can either work with the official stand construction partners of Spielwarenmesse or with your own stand builder.

If you do not want to take care of the stand construction and your stand area is a maximum of 50 m², you can book a stand construction package directly through us after receiving your stand confirmation.