
Become an exhibitor at Spielwarenmesse 2026 now
Use the biggest B2B platform in the toy industry for your growth!
From Tuesday, 27 January to Saturday, 31 January 2026, industry leaders, decision-makers and retailers will meet at Spielwarenmesse in Nuremberg. As an exhibitor, you can make valuable contacts, expand your network and tap into new markets. Place your brand where the future of the toy industry is being shaped!
Participation fees
Floor space prices (net floor space, without walls and stand equipment)

AUMA fee
As a trade fair organizer, we are obliged to collect the AUMA fee of € 0.60 / m² from exhibitors. This amount is paid directly to the Association of the German Trade Fair Industry (AUMA).
Waste disposal
Exhibitors are responsible for the waste generated during set-up and dismantling. This is covered by the waste disposal fee. This amounts to € 5.95 net per m² of stand space. For stand areas larger than 300 m², the waste disposal fee is € 5.95 net per m² for the first 300 m² and € 3.60 net per m² for all further square metres.
Medienpaket
The media package totalling 750 € is obligatory for all Spielwarenmesse exhibitors. It includes a range of services to help you promote your participation and increase your visibility. See all services of the media package at a glance.
Registration fee
The registration fee is 400 € and is deducted in full from the exhibiting fee on approval. In case of non-admission, the registration fee will be refunded.
Stand construction
As an exhibitor, you have the opportunity to build your own individual stand. You can either work with the official stand construction partners of Spielwarenmesse or with your own stand builder.
If you do not want to take care of the stand construction and your stand area is a maximum of 50 m², you can book a stand construction package directly through us after receiving your stand confirmation.