Spielwarenmesse Digital

Application for exhibitors


  • Benefit from the enormous reach of the world's leading trade fair for the toy sector
  • Define your virtual appearance yourself: Choose from Smart, Connect and Premium packages and flexibly add upgrades and individual services
  • Experience your impact through qualified reports and leads in real time
  • Showcase your products in a comprehensive programme of presentations

The platform

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After you registered successfully, you will see the home area.
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The navigation is on the left hand side and shows you all sections of Spielwarenmesse Digital.
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You can bookmark items that are interesting or relevant for you. These you will find at your favorites site.
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Exhibitors & Products

This section is an overview of all exhibitors, brands and products.
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Company profile

From the Exhibitors & Products section you can directly jump into the company profile. 
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The platform offers you the possibility to network with other people based on your interests.
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As an exhibitor you have access to the backoffice where you can manage your meeting requests and staff.



You want to take part in Spielwarenmesse Digital 2022?

Then register to be part of Spielwarenmesse Digital and benefit from the wide reach of Spielwarenmesse.

Application for established exhibitors

Your company already exhibited at Spielwarenmesse 2020 and you would like to take part at Spielwarenmesse Digital 2022? 

Application for new exhibitors

You did not participate in 2020 or want to present your products for the first time at Spielwarenmesse Digital 2022?

Your personal contact will help you if you have any questions.


Package offers and prices

Preise Spielwarenmesse Digital
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Presentations & live streams

Be part of the programme on Spielwarenmesse Digital live from 2 to 6 February 2022 or afterwards as Video on Demand. In addition to the livestream of the Toy Business Forum, the LicenseTalks and other exciting expert presentations, you too can bring yourself directly to the screen of your target group. Choose between the formats press conference, exhibitor presentation or workshop to present your company, introduce innovations and inspire the assortment planning of the specialised trade.

Booking for registered exhibitors is possible individually or in the form of a package upgrade.

Further information

Reports and Leads

In the "back office", you can see in real time all of the participants that are viewing your company profile. You get qualified leads in the form of visitor data (name, role, company, e-mail address, interests*) and can export these as a .csv file for use in your own CRM system (Connect package and higher).

*Where available

High-impact visibility

With countless ways to advertise, we make it possible for you to connect with potential customers, visitors and multipliers on Spielwarenmesse Digital before, during and after the trade fair. 

Further information

Important dates at a glance

19 January 2022

Preopening for trade visitors and journalists.

2 - 6 February 2022

Live program at Spielwarenmesse Digital 2022 during Spielwarenmesse 2022.

7 February 2022 - 31 August 2022

In the post-event phase, all content remains available on demand. Press conferences, lectures and appointments in the form of audio-video meetings are no longer possible. Ticket sales for 2022 are closed. No new participants will be admitted to Spielwarenmesse Digital.

Spielwarenmesse Digital - Highlights and functions at a glance

Webinar on Spielwarenmesse Digital