Spirit of Play - Around the toy industry

The birth rate of a country has a massive impact on the sales opportunities of the toy business. Steve Reece provides insights into different country markets.

The demands on sustainability, including transparent reporting by companies, are growing. The path to tomorrow’s sustainability standards.

Society becomes slowly more gender inclusive. The toy industry needs to adapt their products and communication campaigns to appeal to the next generation of parents.

Thanks to the Circular App, toys are getting a second home. In the interview with Sabrina Bjöörn, she reports on the test phase and further development of the platform.

Schedule of events relevant for the toy industry in November 2022.

How to use the Celtic night of unrest for very successful marketing: The famila store in Kaltenkirchen is pushing forward into new Halloween dimensions.