Spirit of Play

Sustainability has become an important factor in sales pitches. Successful toy retailers are advising on products’ origins and recyclability.

Three steps to help retailers and manufacturers retain customers.

The technology journalist Peter Pernsteiner interviewed Märklin's managing director Florian Sieber to find out how the company has been doing over the…

Model vehicles rely on strong car brands. Jörg Thilow from the Porsche Museum in an interview about the fascination of model sportscars.

At the bio!TOY conference the industry met to discuss how to make toys more sustainable. A report by Sharon Keilthy, an eco-activist from Ireland.

Schedule of events relevant for the toy industry in April 2023.

In a foray through new products on the model railway and accessories market, Peter Pernsteiner presents the highlights from the Spielwarenmesse 2023.

We clarified many interesting questions regarding the licensing business directly with Stefan Bühler from Funko at the Spielwarenmesse 2023.

The International Game Inventors Convention, founded by the Bayerisches Spielearchiv e. V. in Haar near Munich, was held in Nuremberg for the first…

From chic to cuddly, the lifestyle products featured at the Spielwarenmesse offer fun and play galore for children’s bedrooms as well as living rooms.

The metaverse – world after world. Sibylle Dorndorf spoke with metaverse expert Dominik Griese about the infinite number of related questions.

Sharon Keilthy is an environmental activist in toys. Read how she started the world’s first eco toy store Jiminy Eco Toys in Ireland.