Spirit of Play

Everything at a glance: Here you can find all the presentations of the Toy Business Forum 2024 organized by topic.

Dealing with a shitstorm: our guide shows companies how to strengthen their business & impress customers with a solid plan.

The BrandTrends Group unveils some major findings from its most recent research about kidults, and some key strategies to seize on the growing trend.

Overview of relevant highlight events for the toy industry in May 2024.

In our new podcast episode, we talk to Josphine Dransfeld from Heunec about the Fair Toys Organisation, among other things.

From the idea to the product. Toy specialist Markus Utomo uses practical examples to show you the potential of AI in the design process.

Digital professional Patrick Klingberg will show you how you can improve the efficiency of your day-to-day marketing with AI applications.

Toy manufacturing was dominated by China for decades. Today, companies also source in other countries.

Social media is the direct channel to customers. An overview of which social media channel a company uses 

What makes up the Kidults target group? Philippe Guinaudeau answers this question during the presentation of the international Kidults study.

With its Board Game Criticism Day, the Spiel des Jahres association offers media professionals a programme of top-class advanced training every year.