Spirit of Play

In this podcast episode, Anvar Abduqayum tells you everything you need to know about the Uzbek toy industry.

A visit to Nuremburg’s kidult temple, Ultra Comix unveils a cornucopia of the offer for adults with a playful hobby.

Adults love toys and games. Axel Gundolf of Elementar-Institut presents the background to the kidult trend and highlights the opportunities for the…

Join in! 29 February is Equal Care Day. The aim of this "extra day" is to raise awareness for unseen and unpaid care work.

Markus Utomo – creative, Nuremberg-based game designer – has worked his way to becoming an expert on production, 3D printing and the use of AI as his…

Whether a toy invention was launched used to depend on the manufacturers and retailers. Today, there are other channels.

Overview of relevant highlight events for the toy industry in January 2024.

Ball tracks combine the fun of construction with the joy of playful motion. Electronic features are now complementing mechanical elements.

In this podcast episode, Nico Zorn explains how to successfully use CRM marketing.

Achieve greater visibility for toy stores with local SEO. Increase local presence to stimulate in-store sales.

In the new episode, Rolf Kosakowski from KB&B explains how successful marketing for children and families works.

Having a soft spot for toys has long been socially acceptable: With "Life's a playground", the Spielwarenmesse shows which products inspire kidults.