Spirit of Play

Recreational sports play a vital role in fitness. Companies like sunflex are catering to a global shift towards increased physical activity – with…

The geopolitical situation is affecting the entire global economy. Steve Reece comments on the impact on toy production.

Overview of relevant highlight events for the toy industry in November 2024. 

Ute Stauss, the managing director of Licensing International Germany, provides insights into the world of licensing.

Using AI to create product descriptions in a fast and affordable way? This improves SEO and ensures consistent, high-quality content.

Game publishers from 52 countries unveiled their new games at SPIEL 2024 in Essen. Peter Neugebauer gives us an exciting snapshot.

The toy industry has improved sustainability. Sonia Sanchez, Co-Founder STAC, asks for more action.

Lack of exercise is leading to a generation of children with social and physical disabilities. Learn more about the ToyTrend 2025: Healthy Heroes.

In Asia, anime has developed from a niche culture into a major trend – far beyond toys. Insights by Jane Wong (editor of TOY INDUSTRY). 

Anime and manga toys are filling store shelves worldwide with action figures and kawaii plush. Find out more about the ToyTrend 2025: Anime & Friends.

It all began at SPIEL ESSEN: by offering challenging expert games, Frank Heeren created a target market of his own with Feuerland.