Ute Stauss, the managing director of Licensing International Germany, provides insights into the world of licensing.
Licensing expert Ute Stauss has been appointed Managing Director of Licensing International Germany - an interview with Stauss and Maura Regan.
The latest BrandTrends report sets out the world’s top kids entertainment brands. What’s new? What’s on the way out? What will persist?
Exciting cinema hits await you in 2024. An overview of the announced film releases... Let it roll!
This summer’s blockbuster, Barbie, has Warner Brothers call on everyone who either loves or hates Barbie. Which target audiences is the movie for?
The blockbuster year 2023 will be exciting for audiences and the licensing business. An overview of the announced film releases. As of January 2023.
Light, camera, action! Licensed products from the world of films and TV, especially ones that are true to the original, are more popular than ever.
When two or more well-known brands enter into a collaboration to establish a new joint product, it's called co-branding.