By Christina Widner

The market is currently awash with products. It’s therefore no surprise that companies are wondering how to properly market their own offerings. Artificial intelligence (AI) is playing an ever-increasing role here. For toy retailers in particular, there are considerable advantages to AI-generated product descriptions, including significant savings in time and money. Read on to find out how retailers can create high-quality, appealing and SEO-optimised content designed to better engage their customers. 

The benefits of AI-generated product descriptions

Savings in time and money
The enormous savings in time and money are probably the most obvious benefit of AI-generated product descriptions. Instead of spending hours or even days creating detailed product descriptions, retailers can now take care of this in a matter of minutes. With their ability to generate large amounts of text in next to no time, AI tools are very useful with extensive product catalogues in particular.

Consistency and quality
Another strength of AI-generated texts is the consistency of style and quality. People often express things in different ways depending on the moment, which can lead to inconsistencies. The application of set patterns and rules with AI, however, results in uniform, high-quality descriptions. This is especially important for brands aiming to maintain a consistent image.

SEO optimisation
Today’s AI tools are able to generate product descriptions that are optimised for search engines. This means that relevant keywords are strategically included to increase the visibility of the products in search results. Good SEO optimisation can lead to better search engine rankings, which in turn boosts traffic and, ultimately, sales.

 

The right use of AI tools

For all the advantages, there are also a number of challenges to using AI tools. Companies should bear the following in mind when using AI.

Getting the AI tool right
There are all kinds of AI solutions on the market that can be used to generate product descriptions. Retailers should choose a tool that meets their specific needs. Important things to consider for this include user-friendliness, adaptability to different writing styles and SEO feature integration. Some popular tools are ChatGPT, Jasper and Writesonic.

Training and data input
To generate effective product descriptions, AI tools must be fed the right data. Retailers should ensure that they provide detailed product information, including features, benefits, materials and possible uses. The more information the AI has, the more precise and appealing the texts it generates will be.

Regular reviews and tweaks
While AI tools are powerful, all of the descriptions they generate should still be checked and tweaked where necessary. It’s important that texts are not only correct, but also appealing and likely to lead to more sales. Regular reviews will ensure that the descriptions always meet current requirements and trends.
 

Sample input with detailed product information
When using an AI tool to generate product descriptions, you should ensure your inputs are as detailed as possible. Here’s an example of comprehensive product information that you might pass to an AI:

Product name: LEGO Creator 3-in-1 Set

Product features:
• Set contains: 550 pieces
• Recommended age: 8–12 years
• Features: Buildable cars, motorbikes and a helicopter
• Material: High-quality plastic
• Special aspects: Compatible with other LEGO sets, special pieces included for flexible designs
• Target group: Children and young people, LEGO fans

Possible uses:
• Ideal for children’s birthdays
• Perfect gift for LEGO fans

Example of a related prompt
Having provided the detailed product information, the prompt for the AI tool might read as follows:

“Generate an appealing, SEO-optimised product description for the LEGO Creator 3-in-1 vehicle set. The description should include the following:
• A catchy and appealing title
• A short summary of the set and its main features
• Highlighting of the unique features and benefits
• Emphasis on the target group and examples of use
• Integration of relevant key words for search engine optimisation”

Example of the generated product description
“Unleash creativity with the LEGO Creator 3-in-1 vehicle set! This versatile brick building set with 550 pieces lets boys aged 8 to 12 build their own impressive cars, motorbikes and a helicopter. Made from high-quality plastic, the set offers endless fun while also enhancing the fine motor skills and creativity of the young builders. The special pieces and simple instructions ensure hours of entertainment. Ideal for birthday gifts and perfect for all LEGO fans. Compatible with other LEGO sets for even more blockbuster adventures!”

If the product description generated by the AI differs from the style of writing generally used, retailers can refine the prompt. For example, if they feel the text is too focused on boys, but girls also love to buy LEGO from their store, they can tweak the prompt accordingly. An additional point under “The description should include the following:” would then read: 
• Use gender-neutral language

Through precise inputs and targeted prompts, retailers can ensure that the AI produces valuable and relevant product descriptions that are informative and boost sales.

Conclusion: AI presents a major opportunity for retailers
AI-generated product descriptions offer toy retailers a major opportunity to increase their efficiency and optimise their online presence. Customers new and old are more likely to buy if texts are interesting and appealing.

About the author

BASIC thinking is an online magazine and one of the widest-reach tech portals in the German-speaking world. The editorial team reports daily on social media, marketing and business topics. This article was written by Christina Widner from BASIC thinking GmbH and BASIC thinking International.