Is holographic storytelling the future of social media marketing? Augmented, virtual and mixed reality are generating a buzz and are considered the “new” key product presentation technologies. Kevin Proesel, part of the Saint Elmo’s Group, looks at seamless media changes, unique customer experiences and how there is ultimately a paradigm shift underway from content marketing to discovery marketing in the Toy Business Forum at the Spielwarenmesse® 2020.
In the #digital presentation at the Toy Business Forum 2020, Kevin Proesel takes the audience into a world brimming with interesting topics:
- Modern technologies: 360° videos and virtual, augmented and mixed reality
- Decisive criteria for acceptance and the AR breakthrough
- Augmented packaging & augmented retail
- The relevance of augmented reality – times have changed
Toy Business Forum 2020 - Holographic storytelling – The future of brands and product presentation