Lifestyle products discovered at Spielwarenmesse 2024
By Gabriela Kaiser
In addition to cuddly toys, indoor and outdoor toys and creative materials, there are also tableware, carpets, lamps, clocks and more in child-friendly designs to discover at Spielwarenmesse.
Children's tableware with mini scenes
The "Foodie" tableware collection from Done by Deer encourages little ones to explore the world of food. The cute prints on the tableware show mini-stories so that little ones can take part in the adventures of their animal friends while they eat - when they splash in the water, play on the ground or fly through the clouds. Foodie plates, bowls, cups and cutlery are made of 100% food-safe PP. The practical non-slip base ensures that the dishes stay in place on the table. Microwave and dishwasher safe, it is perfect for everyday use with small children. In beautiful pastel colors, the material can be recycled later.
Flexible 3-in-1 play mat
The "EEVAA Village" play mat from Play & Go is a reversible play mat with lots of possibilities. When laid on the floor, the soft mat encourages children to play as it is printed on one side with a street surrounded by houses, stores, play parks, fountains and more. On the other side, the mat features a simple terrazzo pattern that also cuts a fine figure in the living area and encourages children to build their own fantasy world. The puzzle pieces can also be put together to form a storage box for toys or a small hut for the little ones to retreat to. The 180 x 180 x 1.4 cm mat is made of 100% non-toxic EVA foam, which is durable, waterproof and easy to clean.
Convertible motif light
The "Magic Lamp" from Toverlux is more than just a lamp for the children's room. The pictures on the front can be changed again and again by simply sliding them in to bring a different season, a different story or a different mood into the room. Toverlux offers various illustrations by different artists. The 23x22x10 cm lamp made of birch wood has no buttons or switches - it is switched on and off by simply tapping it. The brightness can also be easily adjusted by holding it with your fingertip. The "Magic Lamp" can be placed on a table or hung on the wall. Not only is the shape soft due to the curves, but the lighting is also gentle thanks to the warm LEDs.
Funny musical fun for young and old
Children and teens love to listen to their own music and radio plays. The "Funky Bull FBS-200" from iDance is a fun speaker for the children's room. This cool Bluetooth speaker can be easily paired with laptops, smartphones and tablets and has a maximum output power of 20 watts. Thanks to the built-in rechargeable batteries, it can be placed anywhere and has a playing time of up to 2 hours until it needs to be recharged via a power input. The "Funky Bull" is approx. 27 cm long and 26 cm high, weighs 650 grams and is available in 3 colors.
Beastly awakening
If you want to be on time for kindergarten and school, you usually need to be woken up in the morning. Thanks to KooKoo's animal alarm clock, the child wakes up gently with recordings from nature, with a 3-step crescendo from quiet to medium to loud. The cube-shaped MDF wood alarm clock features a rooster with hens, a dog, a cat, a pig or an elephant. The alarm is simply activated by placing one of the magnetic animals on top of the alarm clock. The animals can be parked on the side of the cube when not in use. The alarm clock is available in the colors red, yellow, blue, green and white and has a snooze and light button.
Ideal companion for cuddle lovers
When the little ones are out and about, their best cuddly friend should usually come along. The backpacks from Nici's new "Travel Friends" line now combine cuddly fun with the functionality of a spacious children's backpack. As the cuddly toy sits outside in a separately attached bag with an elastic band, there is still room inside for a drinks bottle, lunch box and more. The 25 cm tall cuddly toy can be easily removed for cuddling, playing and loving. There is a choice of a cute koala, a cute raccoon, a rare red panda and a majestic lion - each of them made of fluffy soft plush. The rucksack is available in a cloud, rainbow or sun design in pink, light blue or yellow.
Magical color change in the rain
The umbrellas from Floss & Rock make walking outside in the rain even more fun. When the fabric of these umbrellas comes into contact with water, something magical happens - the white areas in the design suddenly become colored. When the fabric dries, they turn white again, and when it rains again, they become colored again. The "Color Changing Umbrellas" are available with very different motifs such as construction vehicles, pets with dogs and cats, underwater animals, dinosaurs, outer space, fantasy and more. A Velcro fastener keeps the umbrella neatly closed when not in use.
Children are enthusiastic about animals and stories, so they are welcome to decorate dishes, lamps, carpets, umbrellas and whatever other products surround them - ideally with a cuddle factor, humor and perhaps even a touch of magic.
About the author:
As a trend scout, Gabriela Kaiser tracks down the latest trends in design and lifestyle worldwide, including in the toy world as a member of the TrendCommittee since 2014. At the Spielwarenmesse 2020, she took a close look at lifestyle products for the first time and summarized them in an innovation report. The impulse generator and idea developer writes for various trade journals and advises industry and retail on upcoming trends. After studying textile technology with a focus on design, Kaiser worked as a designer and has been the owner of TRENDagentur since 2002.
