197 Million consumers shop over Thanksgiving Holiday Weekend

The five-day holiday weekend from Thanksgiving through Cyber Monday saw an estimated 197 million shoppers, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is the second highest number in the survey’s history after last year’s record of 200.4 million, and surpassed NRF’s initial expectations of 183.4 million shoppers.

“Thanksgiving weekend retains its prominence among holiday spending events and continues to play a significant role in the holiday season for both consumers and retailers,” NRF President and CEO Matthew Shay said. “Even with this year’s shortened shopping period and the multitude of early sales promotions from retailers, this past weekend exceeded expectations in terms of the sheer volume of shoppers.” 

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Source: nrf.com/media-center/press-releases/197-million-consumers-shop-over-thanksgiving-holiday-weekend