25th One Piece anniversary: Providing top licensing results

Toei Animation reported on the success of their One Piece licensing efforts over the past 12 months. Today’s One Piece franchise report provides top line licensing results, highlights notable collaborations and details a selection of new agreements. 2024 marks the global 25th anniversary of the One Piece franchise. As part of today’s announcement, Toei Animation also revealed plans to celebrate One Piece in a stunning, larger than life display on the Exosphere – the exterior of Sphere in Las Vegas from June 10 - 16, coinciding with launch of the franchise’s new official English channel on YouTube.

Successful months

During the last 12 months, Toei Animation executed a total of 43 One Piece agreements, including 29 new licenses and 14 license renewals. These new license agreements will engage One Piece fans across an array of products from apparel, accessories, toys and boardgames to collectibles, housewares, lighting and books as well as new location-based entertainment — many of which have or will be launched in 2024.

Mainstream pop culture

Now 25 years since the premiere of the original episodic series created by Eiichiro Oda and produced by Toei Animation, One Piece has taken its place as part of mainstream pop culture, attracting fans of all ages. Today, the franchise encompasses 15 feature films, numerous video games, a trading card game and, together with agreements detailed below, a constantly growing catalog of licensed apparel, footwear, accessories, toys & games, video games,

sporting goods, stationary & paper, gifts & novelties, household goods, publishing, food & beverage and location-based entertainment.

Source: www.toei-animation-usa-com