30th anniversary: Primark celebrates The Lion King with new collection

To celebrate 30 years of Disney’s The Lion King, Primark has teamed up with Disney to launch a collection of clothing and accessories. In a first for Primark in collaboration with Disney’s The Lion King, all the clothing in the collection is made using recycled or more sustainably sourced materials.* A selection of products are also made to be reloved or recycled into new fibres or products. This means that, where possible, trims and buttons can be removed so the items can be more easily reused or recycled into new fibres or new products.

Encouraging people to wear clothing for longer

As part of the launch, the campaign video tells the story of a The Lion King themed Primark onesie being passed down, encouraging people to love and wear their clothing for longer.

The range which features much-loved characters from The Lion King like Simba, Nala, Timon, Pumbaa and the whole gang includes womenswear, kidswear and accessories, and is available in all Primark stores.

The range which features much-loved characters from The Lion King like Simba, Nala, Timon, Pumbaa and the whole gang includes womenswear, kidswear and accessories, and is available in all Primark stores.

Source: www.corporate.primark.com