7-Eleven teams up with the Tetris Company

Two of America’s most iconic brands are coming together for an epic collaboration. 7-Eleven, Inc. and The Tetris Company have teamed up to celebrate the 40th anniversary of the beloved Tetris® game, inviting customers to visit their nearby 7-Eleven®, Speedway® and Stripes® store to snacks and stack.

Limited edition

Customers across the U.S. who purchase participating products via 7Rewards, Speedy Rewardsor 7Now-Delivery will have a chance to win one of 20,000 limited edition Tetris handheld gaming devices shaped like 7-Eleven’s iconic frozen beverage, the Slurpee drink.* The bespoke handheld devices, designed and manufactured by My Arcade®, celebrates the legacy of Tetris in the form of the world’s most recognizable frozen beverage.

7-Eleven has also unveiled limited edition co-branded merchandise including retro t-shirts, hoodies, hats, stickers, keychains and totes – all available on the retailer’s online merchandise store, 7Collection. A limited quantity of gaming devices will also be available for purchase.

Passionate gaming enthusiasts

“We know our customers are passionate gaming enthusiasts who also appreciate a healthy dose of nostalgia – making this collaboration with Tetris a perfect fit,” said Marissa Jarratt, Executive Vice President, Chief Marketing & Sustainability Officer. “We’re excited to bring fans of these iconic brands a unique, one-of-a-kind way to play the classic arcade game they love.”

“As we mark the milestone 40th anniversary of Tetris, we are excited to announce our partnership with 7-Eleven, another iconic brand beloved across generations,” said Maya Rogers, CEO of Tetris. “This collaboration celebrates our spirit of innovation and delivers fans with a new, fun way to experience Tetris.”

Source: www.franchise.7-eleven.com