7 in 10 parents claim their child enjoys seamless play
The LEGO Group is continuing to bring the worlds of digital gaming and physical play seamlessly together, following a recent study that found 7 in 10 (71%) parents said their child likes to carry over adventures, stories and play from digital play into physical play.
The results
The research, which surveyed over 60,000 parents and children, also found that more than 1 in 3 (36%) kids say they like to play both digital and non-digital games equally, while 8 in 10 (75%) parents admit that they would be happier to let their children play digitally if the game also involved physical or “real-world” play too.
Seamless play
The LEGO Group is continuing to champion seamless play and offer children a diverse range of play experiences with a huge range of LEGO gaming sets on offer, and even more to come in early 2025, providing gamers with a creative medium to expand on the games they love in their own way. The ambition is to inspire children to channel the creativity that their favourite digital games help unleash, bringing it to life in a never-before-seen way.
See all findings and how the LEGO Group is taking action via the link in the source description.