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Aardman rolls out popular interactive AR trail apps

Aardman is rolling out interactive, augmented reality trails this summer featuring popular family IP Shaun the Sheep and new kids’ favourite, Lloyd of the Flies to attractions across the UK and Australasia.The studio launched its first interactive trail featuring multi-BAFTA and International Emmy-winning Shaun the Sheep; the Hide & Sheep AR trail, licensed at 15 visitor attractions worldwide to date. 

Brand new summer experience

Based on this global licensing success Aardman are launching a brand new, follow-up experience this summer, Shaun the Sheep: Fun with the Flock. Developed entirely in-house by Aardman’s Interactive team, the apps allow partner venues and attractions to host their very own Shaun the Sheep themed augmented trails, attracting visitors to their venues and inspiring families and children to explore the location with their favourite characters. 

Free to download

The AR apps are free to download on iOS and Android. Partner venues receive a unique download code which enables them to personalise the app with bespoke marketing and messaging and the app generates photos and videos for visitors to share with their friends and family which include their logo. Venues also receive personalised download data which tracks visitor engagement with the trail.  The Shaun the Sheep trails are available at venues across the UK including Hide & Sheep licensed across P&O Cruises’ family friendly fleet, the five RHS Gardens and the Bluebell Railway in Sussex.  Fun with the Flock launches this summer at Hestercombe Gardens in Somerset and within Adventure Play at Blenheim Palace.  

Australia and New Zealand

Alongside the UK venues, the Shaun the Sheep trail apps are also being enjoyed by international visitors on the other side of the world at Paradise Country in Australia and Agrodome in New Zealand where Shaun the Sheep has a permanent presence at these popular farm-themed attractions. 

Source: https://www.aardman.com/latest-news/2024/july/aardman-roll-out-popular-interactive-ar-trail-apps/ 

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