adidas arrives on Roblox

adidas is now represented on Roblox. The experience begins with pop-up stores offering officially licensed digital apparel and customized outfits for the platform (UGC). These digital garments and accessories will now be featured in a series of Roblox experiences. They merge the physical and virtual worlds to bring the famous adidas designs to a new generation of digital trendsetters and innovators. Roblox users can now outfit their avatars with some of adidas' most iconic pieces, such as the Firebird tracksuits. All items will be available on the Roblox Marketplace to ensure accessibility and convenience for Roblox users.

Collaborating with Rush Bogin

As part of the diverse UGC collections available now, adidas has teamed up with top Roblox creator Rush Bogin (Rush X) to design a series of exclusive limited-edition UGCs that will be available on a first-come, first-served basis. Following the initial release, additional designs for both adidas and adidas x Rush X collaboration products will be unveiled and will be released weekly throughout December. The adidas x Rush X collection will be available alongside a wide range of iconic looks brought to life from the brand's existing and upcoming collections.

Source: www.news.adidas.com