Ageless Innovation to create an age-inclusive version of Taboo
Ageless Innovation, a global company devoted to reimagining how we positively live and age together through the power of play, has released an age-inclusive version of Hasbro’s classic Taboo game. The game, Taboo Charades, is one of four Hasbro games that have been redesigned by Ageless Innovation to enhance the lives of older adults and their families through gameplay; it joins a roster of other re-imagined classics, including Trivial Pursuit Generations, Game of Life Generations, and Scrabble Bingo. Alongside the full Ageless Innovation portfolio, Taboo Charades is now available on Amazon; it’s set to hit most major retailers in early 2025.
Specifically designed with older adults in mind
Since early 2023, Ageless Innovation and Hasbro have worked in tandem to create new versions of classic play experiences specifically designed with older adults in mind; each game in their portfolio infuses age-inclusive features, such as easy-to-grasp pieces, easy-to-read content, and/or intergenerational storylines. The reimagined version of Taboo, Taboo Charades, inserts improv and special charade cards into the classic game, encouraging more physical activity and movement among an aging population. Complete with oversized cards featuring easier-to-read text, recognizable words from the ‘60s and ‘70s, the iconic Taboo electronic buzzer, and a “game log” to keep track of the memories shared during gameplay, the new edition of Taboo makes it easier than ever for older adults to play, laugh, and join in on the fun.
Nationwide initiative
Each game, including Taboo Charades, is integrated into Ageless Innovation’s ongoing Reach Out and Play program, a nationwide initiative designed to create meaningful social connections for older adults by bringing people of all ages together through the power of play. According to a recent study from AARP, 66% of older adults surveyed expressed the importance of gameplay in forming connections with peers and reducing stress, feelings of boredom, and feelings of loneliness; Ageless Innovation’s holistic product and partnership portfolio, including the launch of Taboo Charades, underscores the company’s commitment to combatting the many issues faced by older adults, particularly during the holiday season.
Taboo Charades is available for purchase now on Amazon.com and retails at $24.99.