AirAsia and American Tourister announce licensing partnership
AirAsia brand has partnered with American Tourister, a leading global luggage and lifestyle brand, to unveil the highly anticipated The Funseekers Collection, featuring the AirAsia brand.
Bringing together two iconic brands synonymous with travel and adventure, The Funseekers Collection blends style, durability, and playful design, embodying the shared vision of both brands to elevate every journey. With vibrant and functional gear, travellers can confidently embark on their adventures, expressing their personality while exploring the world in style.
Extension of the brand’s philosophy
“The Funseekers Collection is a perfect extension of our brand’s philosophy in creating meaningful connections for travellers - combining practicality with a style that resonates with the free-spirited and the adventurous. Partnering with American Tourister, we’re excited to take part in every traveller’s journey with a collection that not only inspires exploration but also makes travel more accessible, reflecting the heart of what AirAsia represents - connecting people, discovering places, and igniting passion in every journey,” said Rudy Khaw, CEO of Abc.