Toy market news

Al Hokair Group to open Hasbro-powered theme parks in Saudi Arabia

An assortment of famous Hasbro toy and game brands will be featured across theme parks in Saudi Arabia

The Al Hokair Group, a tourism and hospitality company, inked a licensing deal with Hasbro to launch Playocity, powered by Hasbro. The parks will include attractions based on brands including Transformers, My Little Pony, Monopoly, and more.

Playocity will have seven zones, including the Hungry Hungry Hippo feeding frenzy, a Tonka experiential building site, the Connect4 Disc-O-Drop ride, two Power Rangers rides, the My Little Pony Magical Equestria Zone, Transformers Laser Combat, and the Playocity arcade.

The first two Playocity locations are opening soon, with Al Hokair Group planning to open more locations throughout Saudi Arabia.