Toy market news

Alisa Toys expands into the U.S. toy market

There’s a new company in town! Alisa Toys Inc. is a newly formed U.S. subsidiary of a large Eastern European toy company. With around a quarter-century of experience and currently selling its products in more than 20 countries, Alisa is making its way to the U.S. The Toy Book spoke with Alisa Toys’ CEO Jane French about the company’s expansion to the U.S. market, new product lines, and all this company has to offer.