Amazon increases its minimum free delivery threshold by 40%
Amazon has upped the minimum spend for shoppers to qualify for free delivery from £25 to £35, blaming external factors influencing shipping costs.
Customers of Amazon who don’t belong to its Prime membership scheme must now spend a minimum of £35 to qualify for free home deliveries. That’s a 40% increase over the £25 minimum that was previously in force.
The home delivery expert Parcelhero says there have been some issues that have had an impact on couriers and delivery companies, such as rising energy and fuel prices. However, there has been nothing obvious to warrant such a significant hike in Amazon’s minimum spend threshold for free delivery.
Parcelhero’s head of Consumer Research, David Jinks, said: “Whichever way you cut it, a 40% increase in the minimum spend threshold to qualify for free home deliveries seems steep.
Parcelhero’s far-sighted report on the future of Amazon predicted the rapid growth of Amazon Logistics, Prime Day sales, smart doorbells and drone deliveries. To find out what developments may be in the pipeline, read the full report here.