Toy market news

Amazon to sell toys from physical store at Bluewater

Amazon has announced the opening of its first non-food store in the UK, to range around 2,000 of its highest-rated lines

The 3,500 square feet store opens in the Bluewater shopping mall near Dartford today (October 6th) and will carry around 2,000 of the online retailer’s most popular and best-rated products. Named ‘Amazon 4-star’, the store’s inventory will be made up of items that have been given more than four stars in their Amazon ratings by customers. The product selection is set to change regularly, linked to what is selling well digitally, but is said to currently include Lego sets among the items on offer.

There are already more than such 30 outlets in the US, but this will be the first Amazon 4-star store outside that territory.

Amazon says the range of products, which includes books, consumer electronics, toys, games and homeware, will reflect what Amazon customers are buying online. A “Most Wished For” section will display the most popular products from customers’ wish lists.