Animaccord strengthens partnerships for Masha and the Bear

Animaccord, the company behind Masha and the Bear, announces new longterm partnerships for markets worldwide. 

Americas & Asia 

In the Americas & Asia, Animaccord announces new partnerships and upcoming product releases in Argentina.

In the US and across EMEA, Pidal will continue to distribute novelty books.

Mexico, Brazil and India 

Ediciones Larousse offers educational and coloring books in Mexico, as well as Ciranda Cultural in Brazil and Prakash Books in India, both of which distribute fairy tales and activity books via retail, are also affected by the renewal.

Eastern Europe

In the Eastern Europe region and beyond, Poland's Harper Collins offers all publishing formats across the retail sector, supplemented by the additional formats of Media Service Zawada.

Pro Films recently launched storybooks and activity books in Bulgaria, and Menart Publishing, which made activity books available in all retail stores in Slovenia. 

Long-term partner Luppa launched Partwork collections in the Czech Republic in February 2024. 

Market leader Kolibri in Hungary and Litera in Romania and Moldova, will pursue the partnership and selling fairytale and activity books in all retail stores.

Italy

With partners like Play Press, Pon Pon Edizioni and Panini, Animaccord offers a wide range of Masha and the bear products. 

France 

Hachette covers all major book formats, including storybooks, activity books, novelties, and puzzle books, available across all retail outlets in the French market. 

Iberia

In Iberia Grupo Anaya has renewed its commitment to distribute activity books in both Spanish and Catalan. Angel Europa will continues to distribute activity books in Spanish, through bookstores and other book channels.

In Portugal, Zero A Oito has been distributing ‘Masha and the Bear’ magazines through its kiosks for many years.

Source: www.licensingmagazine.com