Apple Original Films sets new live-action feature „Matchbox"
Apple Original Films today announced it has landed “Matchbox” a new, live-action feature film from Skydance and Mattel Films that will be directed by Sam Hargrave (“Extraction,” "Extraction II") with John Cena (“Jackpot!,” “Ricky Stanicky”) set for the lead role, and based on a screenplay by David Coggeshall ("The Family Plan," "Orphan: First Kill") and Jonathan Tropper (upcoming “Your Friends and Neighbors,” “The Adam Project,” “Warrior," “See”).
Inspired by Mattel's real-world die-cast toy vehicle line
“Matchbox” will be inspired by Mattel’s iconic real-world die-cast toy vehicle line of the same name. The legendary Matchbox brand was invented in 1953 by automotive enthusiast Jack Odell to solve a challenge for his daughter, who was allowed to take a toy to school only if it was small enough to fit in a matchbox. When his daughter’s school friends too began clamouring for a “matchbox car,” an iconic brand was born. The high standards of authenticity for Matchbox die-cast cars have driven the brand for over 70 years and generations of fans. Today, two Matchbox cars are sold every second somewhere around the world.
The film will be produced by Skydance’s David Ellison, Dana Goldberg, and Don Granger for Skydance, and Robbie Brenner for Mattel Films.