Toy market news

Argos digital store-in-store concept reaches 400 outlets

Sainsbury’s has now opened 400 Argos digital format stores meaning half of all Argos branches are within its supermarkets

The 400th Argos store within a store is now up and running. The new Argos digital store, situated in Sainsbury’s Crystal Peaks, Sheffield, follows the opening of two similar stores in Belfast and Waltham Cross earlier this week. The latest opening means that more than half of all Argos stores are now within branches of Sainsbury’s, enabling shoppers to pick up a wide variety of general merchandise purchases at the same time as buying their groceries.

Sainsbury’s has revealed that 90% of Argos purchases now start online, with customers able to opt for fast track delivery or collection from a store. Within Argos digital format stores, customers can also use tablets in a digital Pay@Browse area to select goods and place orders.

Sainsbury’s latest full year trading results revealed sales of toys, homeware and other non-food merchandise from Argos fell by 16% year-on-year.