Toy market news

As UK toy market performs strongly, NPD urges ‘shop early this Christmas’

The shop early message encourages consumers to organise Christmas presents in good time to avoid shortages, sell-outs and price rises.

The NPD Group has released its latest figures on the British toy industry, showing robust sales so far in 2021. The strong level of sales reached last year continued into the first eight months of 2021 and, compared to 2019, there has been a 10% increase in value sales, with just a +0.5% increase in volume sales.