Toy market news

Asmodee announces partnership with Event Merchandising Ltd. for Arkham Horror, Legend of the Five Rings, and Twilight Imperium fan shops

Event Merchandising Limited (EML) and Asmodee Entertainment have entered a licensing partnership to bring one-stop-shops for all things merchandise for Fantasy Flight Games Studio’s Arkham Horror, Legend of the Five Rings, and Twilight Imperium to fans in locations around the world. This partnership is an example of Asmodee Entertainment’s push to expand the merchandise offerings available to fans of some of their biggest hobby game brands.

“These are exciting times for us and for fans of these brands. For over two decades these three rich and fascinating universes have gathered fans who cherish diving into adventures in these worlds – they are a true passion for many and part of their identity. It’s about time that we enabled them to express their fandom beyond the games. Novels from Aconyte made a start of this expansion, merchandise now follows. And we couldn’t have found a better partner for this than EML!” says Alexander Thieme, Licensing Manager for Consumer Goods and Publishing at Asmodee Entertainment.

Initially opening in the UK in Q4 2021 these online stores will feature specially designed apparel, accessories and homewares such as pillows and mugs. The first of these exciting launches is planned for Q4 2021 and products will be available online. Fans can expect more exciting products to be added to the stores regularly after launch.

Jeremy Goldsmith of Event Merchandising said: “Asmodee have created amazing, captivating content and artwork and we are delighted to be designing and operating the online store for Arkham Horror, Legend of the Five Rings, and Twilight Imperium along with a selection of key product lines.”