Toy market news

Asmodee announces partnership with Just Funky for Arkham Horror merchandise

Asmodee Entertainment are pleased to announce an agreement with Just Funky LLC for a range of fan-focused homewares and accessories based on the hugely successful Arkham Horror tabletop gaming brand.

Fantasy Flight Games’ Arkham Horror is one of the best-known and most-loved brands in tabletop gaming, including fan-favourite board games Mansions of Madness, Eldritch Horror, and Arkham Horror: The Card Game, among others. The brand is one of more than 300 gaming properties found in Asmodee Group’s portfolio. Away from the tabletop, the Arkham Horror brand is already represented by a range of novels from Asmodee Entertainment’s fiction imprint Aconyte Books, as well as licensed artbooks from Dark Horse Books, and fans will be excited to see the brand further developed through Just Funky’s forthcoming offerings.

“As someone who loves to play Arkham Horror, I’m very excited about kicking off our new partnership with Asmodee!” says Angie Hoyer, Senior Licensing Manager at Just Funky.

The company plans a collector-based approach to the range of homeware and accessories, which will allow fans of the Arkham Horror games to recognize one another and share their passion through everything from coasters and drinks holders, to wall art, throws and lamps, tote bags, lanyards, stationery and more. With more than 10 years of experience developing licensed products alongside major gaming brands, and recently nominated for Licensing Excellence Award for their range of Dragon Ball Z inspired tableware, Just Funky are the perfect partners for the project.

“For Arkham Horror’s many fans, the deep mystery and thrilling adventures they experience as part of the brand’s variety of games are a regular part of their lives,” says Alexander Thieme, Licensing Manager for Consumer Products at Asmodee Entertainment. “It is wonderful to have Just Funky on board. We love their products and can’t wait to see what they will come up with to excite the fans.”

The first items in Just Funky’s new Arkham Horror product line are planned to launch in retail and online in Spring 2022.