Asmodee France chosen as official distribution partner for HABA

HABA is pleased to announce that Asmodee France will officially take over the distribution of HABA games in France as of February 1, 2025, and with this collaboration, the two companies are combining their strengths to further expand their market presence in France. 

Extensive distribution experience

To make the innovative HABA games accessible to an even wider audience, HABA brings a great expertise in the field of games, while Asmodee brings its extensive distribution experience, its existing network and an optimized brand strategy in France.Asmodee is a world leader in board and card games. With a broad portfolio of in-house developments as well as licensed games, Asmodee works with renowned publishers to provide high-quality gaming experiences for all ages. 

“We are delighted to have HABA on our side as a strong partner that stands for innovative and high-quality board games. With our sales and market knowledge in France, we will be able to make the most of the growth potential together,” says Corinne Derudder, from Asmodee.

France as important market

HABA also sees the partnership as a great opportunity: “France is an important market for us. By working together with Asmodee, we can significantly increase our presence and reach new target groups. We are convinced that this partnership will drive our joint success forward,” says Steffen Müller, Director of HABA & Production, adding that both companies are optimistic about the future and their continued collaboration. Popular HABA classics such as “My First Orchard”, “Monza” and many other games will be available via Asmodee in France from March.

Source: Press Release Haba Familygroup