Authentic announces new licensing partners for Ted Baker

Authentic Brands Group (Authentic), announced that it has established three foundational licensing partners for Ted Baker, securing the future of the brand in the US and Canada. The new lineup includes the renowned United Legwear & Apparel Co. (ULAC), BCI Brands and Peerless Clothing.

“Ted Baker is an iconic high street brand known throughout the world for its classic British designs,” said Jarrod Weber, Global President, Sports and Lifestyle at Authentic. “Establishing a new and vibrant core business in the US and Canada is an essential building block for the revitalization of this brand. Today we announced strategic partnerships with three esteemed Authentic partners that will reinforce Ted Baker’s presence, bolster its credibility and forge enduring connections with premier retailers across the US and Canada.”

United Legwear & Apparel Co.

United Legwear & Apparel Co. will design and manufacture the Ted Baker branded men’s sportswear, golf and denim categories and be responsible for all wholesale and concession shops, as well as operating Tedbaker.us and Tedbaker.ca for the US and Canada.

Peerless

Continuing in menswear, Authentic has signed a long-term agreement with Peerless, which will design and manufacture Ted Baker’s tailored clothing, dress shirts and outerwear for the US and Canada.

BCI Brands

BCI Brands signs on as the brand’s strategic design and development partner for women’s sportswear, dresses and denim in the US and Canada.

Together with Authentic, Ted Baker’s new cohort of licensing partners will help to expand the brand’s presence across the US and Canada, cement its bold identity and foster strong connections with key retailers and consumers.

Further details on Ted Baker’s global partner network are expected in the coming months.

Source: corporate.authentic.com/press-releases/authentic-announces-ted-baker-licensing-partners-us-canada