Authentic Brands Group and BBC International team up

The Authentic Brands Group and shoe manufacturer BBC International (BBC) have entered into a partnership for the skateboard and snowboard brand DC Shoes. BBC will take over the design, manufacturing and wholesale distribution of the brand in the USA and Canada.

“We’re delighted to partner with BBC for DC Shoes, a brand that is deeply rooted in skate and streetwear culture,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle at Authentic. “BBC shares in our vision to expand the brand’s global footprint and provide products that our brand fans will love.”

Source: www.brandora.de