Toy market news

Baby brand Marcus & Marcus taps Bulldog Licensing to head up move into toys, gifts, and more

The mother and baby brand, Marcus & Marcus has shifted its licensing focus on to the European market, with the appointment of Bulldog Licensing to head up its plans across the children’s space and into toys, gifts, nursery products and more.

Initially created as a range of infant feeding products, Marcus & Marcus recently revealed its plans to expand the brand name into the wider consumer products arena, taking on categories such as apparel and publishing by utilising its character IP that includes Marcus the lion club, Lola the giraffe, Ollie the elephant, and Lucas the hippo.

Under its remit as European licensing agency for the multi award winning brand, Bulldog Licensing will be looking to partner with a raft of licensees across toys and gifts, nursery products, homewares, and more.

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