Banijay forges strategic alliance with Ágora Digital Ventures

Banijay announced a landmark agreement with Ágora Digital Ventures, the proprietors of the highly successful culinary app, MasterChef World. This strategic collaboration marks a significant step in their partnership, with Banijay securing a substantial stake in the offering.

The new alliance will accelerate the expansion of MasterChef World into new territories, utilising Banijay’s expansive global reach and profound expertise in the media and entertainment sector. The primary objective is to extend the reach of the app, currently available in Spain, to a broader international audience, encompassing the 70 territories where MasterChef has been produced.

Ongoing growth of MasterChef World in Spain

With a focus on the ongoing growth of MasterChef World in Spain, the app has already achieved close to 300,000 downloads, showcasing a consistent increase in its user base. Renowned chefs from MasterChef, and regular updates, have significantly enriched the culinary experience for users, positioning this app as a unique all-year-round content and entertainment platform for the brand to interact with its fanbase beyond the show.

Source: www.banijay.com