Barbie: A Cultural Icon Exhibition’ launched in Milan

Next Exhibition - a global production agency specializing in the organization of international exhibitions - and Mattel are bringing the exhibition „Barbie: A Cultural Icon Exhibition“ to Milan. 

The exhibition celebrates Barbie, the original brand for empowering girls, and the brand's reflection on culture over the past sixty-five years.

It includes a collection of over one hundred and fifty dolls with a focus on fashion. With clothing, accessories and lifestyle elements, this exhibition takes visitors on a journey through time, from the first Barbie doll in 1959 to the iconic dolls celebrating their 65th birthday in 2024. It analyzes the fashion trends of the 1960s, 70s, 80s, 90s and 2000s.

Iconic scenes from the Barbie world are on display: from the dream house and the unmistakable pink convertible to the two life-size selfie boxes of Barbie and Ken, in which you can take souvenir photos.

Source: nextexhibition.net/en/work/barbie/