Barbie celebrates 65 years of inspiring girls
Mattel announced its kickoff to celebrate the 65th anniversary of Barbie and over six decades of breaking down boundaries and inspiring girls through storytelling, encouraging them to be confident, daring, brave and legendary.
Exploring limitless potential
Since the brand’s inception, Barbie has helped girls explore their limitless potential through different roles and narratives – from encouraging self-expression through dress-up to playing out any of her 250+ careers. With Barbie by their sides, countless children have been able to imagine their own stories through play that help shape their real-life futures. As Barbie celebrates her 65th anniversary on March 9, the brand is sharing countless stories of empowerment and bringing her legendary legacy to life through the eyes and words of fans everywhere, starting with some of the most renowned storytellers out there.
Empowering girls
“Barbie’s story has never been just about her. It’s about the countless young kids she’s inspired and the millions of stories she helped them imagine along the way,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls. “For the past 65 years, Barbie has used her global platform to empower girls to dream big, explore their limitless potential, and direct their own narrative to shape their future. As we celebrate this milestone anniversary, we recognize over six decades of stories Barbie has helped write and the doll that continues to give everyone the opportunity to dream – and dream big.”
The Barbie brand is kicking off 65th-anniversary celebrations this March by:
- HONORING GLOBAL STORYTELLERS USING THEIR PLATFORM FOR GOOD with one-of-a-kind role model dolls made in their likeness in celebration of International Women’s Day. Barbie will recognize women worldwide who embody the brand’s mission to inspire stories to shape the future. The global lineup includes:
- Viola Davis (united States): Critically Revered Artist, Activist, Producer, Philanthropist, and Best-Selling Author. She is an Oscar, Emmy, Tony, and Grammy winning actor.
- Shania Twain (Canada): Global Superstar, Celebrated Songwriter, and Style Icon. She is the top-selling female country pop artist of all time.
- Dame Helen Mirren (United Kingdom): Acclaimed Actress and Advocate for Women’s Stories - Helen Mirren is one of the world’s best known and most respected actresses, along with being an advocate for embracing and celebrating self-expression, aging and fashion.
- Kylie Minogue (Australia): Artist - As a superstar artist, Kylie Minogue’s glittering career has kept her firmly rooted in the present whilst defining and celebrating much of our collective past.
- Maira Gomez (Brazil): Content Creator - Hailing from the indigenous community of the Tatuyo ethnic group in Amazonas, Maira Gomez aims to present the culture and traditions of her people to her nearly 7 million followers on social media.
- Lila Avilés (Mexico): Director, Producer, and Screenwriter - Lila Avilés is an award-winning film producer, having won more than thirty international festivals and whose movies have a strong reception from international critics.
- Nicole Fujita (Japan): Model - Nicole Fujita is a model and TV personality whose apparel brand will be opening its first retail store in March.
- Enissa Amani (Germany): Comedian - Enissa Amani is a stand-up comedian and political activist using her voice to create and produce viral shows addressing racism issues in Germany.
You can find out about the other campaigns and activations planned in the reference section.
Source: www.corporate.mattel.com