Barbie celebrates role-model athletes
Mattel announced, in continued celebration of Barbie’s 65th anniversary, the brand will honor nine athletes around the world – including American Professional Tennis Player and icon Venus Williams – with one-of-a-kind role model dolls made in their likeness. Knowing that girls involved in team sports are more likely to believe they are smart enough for their dream career, have high opinions on their abilities and competencies, increased leadership aspirations and enjoy higher levels of self-confidence 1, Barbie is bringing together these inspiring stories that are shaping the future to show girls that anything is possible if you relentlessly pursue your passions.
Closing the gap between girls and their full potential
Through initiatives like the Barbie Dream Gap Project, Barbie is committed to leveling the playing field for girls globally, in sports and beyond, to close the gap that comes between girls and their full potential. Partnering with VOICEINSPORT - a digital sport platform dedicated to keeping girls in sport, Barbie Role Models will extend their impact through virtual mentoring sessions throughout the year.
HONORING NINE TRAILBLAZING WOMEN
ATHLETES AROUND THE WORLD with one-of-a-kind role model dolls made in their likeness to celebrate the barriers they have broken for women in their respective fields.
- Venus Williams (United States): Tennis Player - One of the most decorated Olympic athletes with four gold medals and the first woman in tennis to earn equal prize money at Wimbledon.
- Christine Sinclair (Canada): Soccer Player - As soccer’s greatest international scorer with 190 goals to her name, Christine Sinclair has solidified her status as the most successful soccer player from Canada [of all time].
- Mary Fowler (Australia): Football Player - At just 21 years old, Mary Fowler has become a key player for the Matildas and Manchester City football teams. She was selected for the FIFA World Cup in 2019 and became the team’s youngest player at 16 years old.
- Estelle Mossely (France): Boxer - Crowned Olympic champion in 2016 and has won numerous professional and world amateur boxing titles.
- Alexa Moreno (Mexico): Gymnast - As Mexico’s first female world medalist in gymnastics, Alexa Moreno is recognized by Forbes Mexico as one of the 100 most powerful women in Mexico.
- Rebeca Andrade (Brazil): Gymnast - Olympic gold and silver medalist, Rebeca Andrade is regarded as one of the best gymnast of all time.
- Susana Rodriguez (Spain): Paratriathlon Athlete - Born with albinism, Susana Rodriguez began running at age 10 and has since become a barrier-breaking paratriathlon athlete.
- Federica Pellegrini (Italy): Swimmer - Federica Pellegrini is a former swimmer and an Olympic gold medalist, she has been the first woman to break the 4:00 barrier in the 400mm freestyle.
- Ewa Swoboda (Poland): Track and Field Sprinter - Top ranked European sprinter
By recognizing athletes that have broken barriers for women in sports, Barbie hopes to help amplify the voices of women in sports to commemorate their accomplishments on and off the field.
Source: www.corporate.mattel.com