Barbie stars in this years Verizon’s Holiday Campaign

This holiday season, Verizon and Barbie announced a first-ever collaboration showcasing Barbie as the star of Verizon’s holiday campaign, including content and experiences for fans of all ages.

Verizon's 360 marketing campaign

With Barbie “Malibu” Roberts, Barbie “Brooklyn” Roberts, Ken and all of their friends at the forefront of Verizon’s 360 marketing campaign — across digital, TV, social media, and outdoor billboards — fans will see the iconic, instantly recognizable Barbie DreamHouseTM turn into a Barbie StreamHouse powered by Verizon. The centerpiece of the campaign, the Barbie StreamHouse, captures all the ways Verizon Home Internet powers every corner of Barbie’s home and every room – including gaming, connected home devices, and with exclusive savings through Verizon’s myPlan. A life-sized replica of the Barbie DreamHouse transformed into the Barbie StreamHouse will pop up in New York City, and is sure to be THE holiday family destination of the season.

Special time for Verizon

“The holiday season is an incredibly special time for Verizon and our customers, and we wanted to do something big, entertaining, and first-of-its-kind. With Barbie, we found the perfect partner to turn “dreamy” into “streamy” through a campaign sure to captivate and delight families and fans everywhere,” said Leslie Berland, Executive Vice President, Chief Marketing Officer, Verizon. “The Barbie StreamHouse brings to life the magic of Barbie and friends, powered by Verizon Home Internet and all the ways our customers live and play. We can’t wait to host everyone and experience the world of Verizon and Barbie like never before.”

Cultural cachet

“When Verizon tapped Barbie to bring her signature star power and cultural cachet to their holiday campaign, we both saw the perfect opportunity to create something extraordinary for our fans that spans generations,” said Lisa McKnight, Executive Vice President and Chief Brand Officer, Mattel. “Bringing this landmark partnership to life through compelling content and a life-size Barbie StreamHouse, inviting fans to step into the collaborative world of Barbie and Verizon, represents our shared passion for engaging our audiences in unexpected ways.”

Visiting the Barbie StreamHouse IRL

A must-see destination in NYC this holiday season, the Barbie StreamHouse, powered by Verizon will be open to fans of all ages from December 12 - 15 in the heart of NYC’s SoHo neighborhood, at 214 Lafayette Street, New York. Guests will be delighted by a variety of activities 

Source: https://www.verizon.com/about/news/barbie-streamhouse-verizon-home-internet