BBC Studios and The LEGO Group announce new BLUEY partnership
The LEGO Group and BBC Studios have announced a new partnership merging the globally adored world of Bluey with the fun and creative possibilities of the LEGO universe for the first time ever.
New sets planned for 2025
The partnership introduces an exciting collaboration with six new LEGO Bluey sets to appear in 2025 across the LEGO 4+ and LEGO DUPLO themes, inspired by the animated TV series Bluey. Bluey follows a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.
Six new Lego products
The partnership aims to create equally fun moments of imaginative roleplay and creativity for families as they build, connect and play out their favourite scenes from the show. The six new LEGO Bluey products will be revealed this spring.
“We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios. It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.” said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.